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 The Entertainment Merchants Association

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What is EMA?

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $33 billion home entertainment industry.

EMA's mission is to promote, protect, and provide a forum for the common business interests of those engaged in the sale, rental, and licensed reproduction of entertainment software such as DVDs and video games.

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EMA Metadata Schema to support the business-to-business communication of metadata related to audio-visual content delivered via the Internet and downloaded from kiosks is available now. Click here.

EMA Scholarship Foundation is now open. Click here for application forms and instructions.

2010 Oscar Poster is now available to EMA member retailers. Click here to order.

Inside EMA's December issue is out. Click here to read it.

EMA's Board of Directors met in Atlanta on October 20. Click here to read a summary of meeting proceedings.

EMA's Operations Committee released its recommended best practice standards for video game carton configurationClick here

When a movie hits the airwaves, rental or sale activity usually steps up. Click here for EMA's new listing of upcoming Movies-on-TV broadcasts (updated weekly), and check your stock level to meet demand.

The 2009 EMA Annual Industry Report was published in July 2009. Click here for more information and to order additional copies.

Click here to read about EMA's current government affairs activities.

Click here to go to the "one-stop shopping" site with links and information regarding parental advisory systems for movies, video games, music, and TV.

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The Entertainment Merchants Association was established in 2006 through the merger of the Interactive Entertainment Merchants Association (IEMA) and the Video Software Dealers Association (VSDA). 

EMA is headquartered at 16530 Ventura Boulevard,
Suite 400, Encino, CA 91436-4551

Phone: 818.385.1500   Fax: 818.385.0567

Recent News

Hi Def Formats
New Technology
RFID


Hi Def Format

Sony to Convert Older Movies to 3-D Blu-ray

How Much of Netflix' Green is Blu?

Universal Flipper Disc Gets Good Reviews

Blu-ray Players Will Surpass DVD in Revenue by 2013

Universal Flipper Blu-ray Disc Test Run

>>>>>More

New Technology

Free Video Site Hulu Explores Premium Pricing

All About Roku

Amazon VOD Aiming for Availability and Selection and Low Prices

Nearly 6 Million Netflix Subscribers Streamed Content in Q4

Roku Has Sold 500,000 Internet Set-Tops and Eyes IPO

>>>>>More

RFID

Total RFID Revenue to Exceed $5.6 billion in 2009

Is Walgreens the UL Retail Leader in RFID Deployment?

RFID Shows Signs of Life

The Five Cent Tag is Here - Well Almost

>>>>>More