For Immediate Release:=

EMA's= Home Media = Expo To Be Held July 17-19

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Annual Conve= ntion To Be Revamped with Exciting New Show Schedule<= /i>

ENCINO, CA (Novemb= er 27, 2006) … Home Media Expo, sponsored by the Entertainment Merchants Association (EMA), will be held July 17-19, 2007 at the Venetian Resort Hot= el Casino in Las Vegas, Nevada. In keeping with the changing focus and expande= d membership of the new organization, the convention is being totally revamped to encomp= ass the full range of channels that ultimately deliver video, video games, music and user-generated content from the producer to the consumer and into the h= ome and elsewhere.

"Packaged entertainment media has historically been our focus, and will continue to b= e an integral component of home entertainment for the foreseeable future, but we also need to focus on the alternative delivery systems that are becoming increasingly important," noted EMA President Bo Andersen. "It's v= ital for the convention to be relevant not only to the industry as it is today, = but also to the industry as it will be tomorrow."

Liz Crawford, grou= p show director, added, "We are starting with a blank slate and reengineering= the entire event. We will be adding an exciting new conference program, along w= ith a new element geared towards all users of content - be it packaged, mobile, online, or networked. We are going to be expanding events, which will not o= nly draw the industry's traditional suppliers, distributors, and retailers but = also will bring new exhibitors and attendees to the show. A key goal is to help = link suppliers and retailers with consumers. Exhibitors and sponsors will have t= he option of using a conveniently placed meeting room, a hospitality suite in = the hotel, a booth on a trade show floor, or a combination of them."<= /o:p>

EMA's Home Media Expo 2= 007 (formerly VSDA's Home Entertainment) is produce= d by Home Entertainment Events. For more information about = EMA's Home Media Expo 2007, please see http://www.homeentertainmentevent= s.com.

The Entertainment Merchants Association (EMA) was established in April 2006 through the merge= r of the Video Software Dealers Association (VSDA) and the Interactive Entertain= ment Merchants Association (IEMA). EMA is the not-for-profit international trade association dedicated to advancing the interests of the $32 billion home entertainment industry. EMA represents more than 1,000 companies throughout= the United States, Canada,= and other nations. Its members operate more than 20,000 retail outlets in the <= st1:country-region w:st=3D"on">U.S. th= at sell and/or rent DVDs and computer and console video games. Membership comprises= the full spectrum of retailers (from single-store specialists to multi-line mass merchants), distributors, the home video divisions of major and independent motion picture studios, and other related businesses that constitute and support the home entertainment industry.

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Sean Bersell
Vice President, Public Affairs
Entertainment Merchants Association
16530 Ventura Boulevard, Suite 400
Encino, CA 91436
Phone: 818-385-1500 x226 -- Fax: 818-385-0567
Cell: 818-679-7949
sbersell@entmerch.org= -- www.Entertainme= ntMerchantsAssociation.org