The Entertainment Merchant Association

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EMA's 2007 ANNUAL REPORT IS NOW AVAILABLE

If you are an EMA/iDEA member, you will receive a copy of our 2007 Annual Report on the Home Entertainment Industry.

This annual report provides a comprehensive overview and analysis of the home video and video game industries for the year 2006.   The report is a snapshot of software and hardware trends, consumer spending, product diversity, the retail marketplace and new and emerging technologies.

Highlights from the 2007 Annual Report include:

Market Overview

•Consumer spending on home video is nearly three times greater than that of theatrical box office.
•Consumer spending on home video in 2006 exceeded $24 billion.
•Sell-through accounted for over $16.5 billion.
•Rental generated $8.5 billion
•Consumer spending for video games totaled $13.5 billion.

Hardware

•88 million U.S. households are DVD capable
•55% of those households have more than one DVD player

Software

•Online rentals increased 17% to an estimated $1.7 billion in consumer spending.
•Consumer spending per person on home video in 2006 averaged $114.
•1,000 fewer titles were released in 2006 compared to 2005
•High-definition discs accounted for 0.5% of all home video sales in 2006,but are expected to grow to $19.43 billion by 2009.

Video Games

•Computer and console video game software sales totaled $7.4 billion.
•Video game hardware sales totaled $4.7 billion.
•45 million U.S. household own a video game console system.
•28.3 million households own a hand-held system.

Video Retailers

•Mass merchants had a 43% market share of sell-through consumer spending on home video.
•Public chain video stores account claim 43% of the rental market share.
•Online rentals account for 16% of consumer spending.

New/Emerging Technology

•Total on-demand consumer spending in 2006 totaled $1 billion.
•18% of consumers reported watching a movie on a portable device.
•94% of consumers reported listing to music in a portable device.

To Purchase a Copy of the Annual Report:

•EMA/iDEA members receive one copy of the Annual Report at no cost.  Members may order additional copies for $19.95 each.
•Non-members can purchase copies for $54.95 each.

The reports can be ordered in print and CD versions.
Click here for an Annual Report Order Form.

To order previous Annual Reports, click here.