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 The Entertainment Merchant Association

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EMA's 2008 ANNUAL REPORT IS NOW AVAILABLE

If you are an EMA/iDEA member, you will receive a copy of our 2008 Annual Report on the Home Entertainment Industry.

This annual report provides a comprehensive overview and analysis of the home video and video game industries for the year 2007.  The report is a snapshot of DVD and video game software and hardware trends, consumer spending, product diversity, the retail marketplace and new and emerging technologies.

  Highlights from the 2008 Annual Report include:08 ann rept cover

    •Approximately $24 billion home video market continued to be the largest segment of consumer movie spending by far, accounting for 49% of all consumer movie spending in 2007.
     
    •In the video game market, game software sales increased 34% in 2007, to a total of $8.6 billion.

    •Home video generated $15.9 billion in sales and $8.2 billion in rentals in 2007.

    •Nearly 9 million high-definition discs were sold in 2007, for which consumers spent more than $260 million.

    •It is estimated that, in 2012, sales of Blu-ray Discs will exceed those of standard DVDs and will generate sales of $9.5 billion.

    •Home video spending is projected to increase to $25.6 billion in 2012.

    •Traditional rental stores, dominated by Blockbuster, accounted for 73% of the rental business in 2007. Online subscription rental (such as Netflix and Blockbuster's Total Access) were 25% of the market. Kiosk rental doubled its market share to 2%.
    •There were approximately 10,000 DVD rental kiosks operational in the U.S. at the end of 2007.

    •In 2007 video game hardware sales totaled $7.04 billion, which represented a 54 percent increase over 2006.

    •Sixty-seven percent of American heads of households play computer games.

To Purchase a Copy of the Annual Report:
EMA/iDEA members receive one copy of the Annual Report at no cost. Members may order additional copies for $19.95 each. Non-members can purchase copies for $54.95 each.

The reports can be ordered in print, CD and PDF versions.
Click here for an Annual Report Order Form.

To order previous Annual Reports, click here.