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skip directly to facts about the video game market
FACTS ABOUT THE HOME VIDEO MARKET
FACTS ABOUT THE HOME VIDEO MARKET
•For an overwhelming majority of Americans, buying and renting prerecorded DVDs remains an integral component of their entertainment options.
•Home video is the most popular way for Americans to view the latest movies.
•49% of consumer spending on movies is from buying and renting DVDs.
•In 2007, home video accounted for 56.5% of studio revenue from movies. Theatrical came in second at 24.7%, followed by Pay TV at 8.8% and on-demand at 3.6%,
•More than 90 million U.S. households own a DVD player. Greater than 60% of these households have more than one player.
•Last year consumers spent $23.7 billion buying and renting DVDs, far surpassing the $9.7 billion that moviegoers spent at the theatrical box office. Consumer spending on home video was down approximately 3% over 2006.
•Consumers spent $15.5 billion purchasing DVDs and videocassettes in 2007, with DVDs representing more than 99% of the sales revenue.
•Video rental totaled $8.2 billion in 2007, with approximately 99% of revenue coming from DVD.
•In 2007, consumers spent nearly $300 million on high-definition discs.
•Each month, approximately 27.9 million households purchase a DVD and 27.1 million households rent a DVD.
•The U.S. DVD console household owns an average of 41 DVDs.
•11,623 DVD titles were released in 2007. Currently, there are more than 85,000 DVD titles available.
•Public chain video stores have a 41% share of the rental market. Independent stores have a 35% share. Online rentals account for 22% of the market and kiosks rentals are at 2.4%
•Mass merchants have a 44% share of the sell-through market. Consumer electronics stores have a 16% share. Online sales account for 13%. Warehouse clubs are at 9% and video specialists are at 4% of the sell-through market.
FACTS ABOUT THE VIDEO GAME MARKET
•45 million households have a console video game system.
•In 2006, consumers spent $7.4 billion on computer and console video game software, up 6% from 2005.
•15 million households purchase a video game each month.
•In 2006 video game rental revenue was estimated at $559 million, representing 96.8 million rental transactions.
•8 million households rent a video game each month.
•In 2006, video game hardware sales totaled $4.7 billion.
•Used game sales are estimated to generate more than $1 billion in revenues annually in North America.
•The average game player is 33 years old and has been playing games for 12 years.
•62% of game players are male.
•6 out of the top 10 selling video games in 2006 were rated "E".
•Only 1 out of the top 10 selling video games in 2006 was rated "M".
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