|
RATINGS EDUCATION AND ENFORCEMENT
The Entertainment Merchants Association (EMA) is proud of its 20-year record of commitment to empowering parents to control the videos and video games to which their children have access through ratings education and enforcement programs. Our efforts in this area began in October 1987, when one of EMA's predecessor organizations endorsed the Motion Picture Association of America (MPAA) rating system for motion pictures and encouraged its members to enforce the ratings.
Our current parental empowerment programs include:
- Voluntary Ratings Education and Enforcement – EMA facilitates the adoption of voluntary ratings education and enforcement policies by retailers through Pledge To Parents. It also supports the Commitment To Parents program of major video game retailers.
- "Look, Play, Limit, Control" – Through its "Look, Play, Limit, Control" guidance, EMA provides parents with information how to make the right entertainment choices for their families.
- Entertainment Ratings & Labeling Awareness Month – Each year, June is designated as Entertainment Ratings & Labeling Awareness Month by the Coalition of Entertainment Retail Trade Associations, of which EMA is a member
- Movie and Video Game Ratings Education, Enforcement, and Advertising Guidelines – These guidelines aggregate and promote the adoption of "best practices" in motion picture and video game ratings education and enforcement by retailers.
|
